What We Offer
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Experienced B2B video and podcast host leading clear, credible conversations on technology and business strategy. I develop content and messaging strategy to align communication with business goals. I can also custom edit your new video or audio presentation.
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Subject-matter expert with 30 years of experience focused on clarity, accuracy and effective communication. I will bring your ideas to life.
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Experienced, dynamic onstage presenter known for clear, engaging delivery and live interviews with industry leaders.
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Voiceover talent who brings focus, credibility and presence to your message.
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Deep experience applying AP and Chicago style across short-form and long-term content, with strong editorial judgment.
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Consultant helping organizations craft clear, competitive proposals for industry speaking opportunities. I have extensive experience reviewing speaker applications and shaping submissions that meet selection criteria.
Galbraith Multimedia customizes every project to fit our clients’ needs, whether a package of services or a la carte.
FRIEDDD Your Mind: The Leadership Model for the AI Era
Brandon Knight, global head of ZCX technology at Zoom, is the author of "FREIDDD Your Mind: A Leadership Model for the AI Era."
The FREIDDD (Financially Responsible, Emotionally Intelligent, Data-Driven Decisions) model delves into what's required to succeed as a leader today, with a focus on ways executives in the indirect sales channel and the broader tech industry can evolve during this challenging time.
In this exclusive interview with Brandon Knight, Craig Galbraith, the Voice of the Channel, explores how AI is reshaping leadership, why it's important to be inspired by the success of your team, and how this book will continue to strengthen your leadership skills long after you're done reading it.
The FREIDDD Model: A Modern Leadership Guide for Executives in the Channel and Beyond
By Craig Galbraith, The Voice of the Channel
Like all of us, Brandon Knight made mistakes early in his career. He recalls a big one—one that resulted in a financial hardship for his company and a “chaotic” scene that packed a boardroom with the executive team looking for a solution.
But rather than shrivel up in a corner like many of us would, Knight took the opportunity to watch how his then-CEO reacted to the blunder. He remained calm, stayed above the fray, and worked toward a solution without adding to the drama. And Knight kept his job.
“I think it’s important for leaders to show vulnerability,” Knight tells The Voice of the Channel. “We may have a title. We may have reached a certain level within the business. But we’re still human.”
That’s one of many experiences in his more than 30-year business career that led Knight to create the new FREIDDD model for leadership. An acronym for Financially Responsible, Emotionally Intelligent, Data-Driven Decisions, the model is particularly applicable to technology’s indirect sales channel, where Knight has spent much of his career.
Notably, Knight is critical of vendors relying on what he calls the “boondoggles”—the parties, the golf outings, and the sporting events—that tend to lack value, particularly for their partners.
“I don’t think the channel is as Financially Responsible as it could be, says Knight. “There’s an opportunity to be more aware of the impact of these events. In fact, I’ve talked with a number of top technology advisors who are almost offended by this practice, that you think you can buy a relationship with them.”
There is a certain level of selflessness required to be a good leader. A key tenet of Emotional Intelligence, the second part of FREIDDD, is the need to be inspired by the success of others.
“If you are driven by that, then your relationship and the success of your business can go well beyond the numbers, the metrics and the KPIs because [your team] will see what you’re doing and respond accordingly,” says Knight.
Ultimately, by following the main tenets of the FREIDDD model, the goal is to make informed, Data-Driven Decisions.
This unique approach to leadership is the subject of Knight’s new book, FREIDDD Your Mind: The Leadership Model for the AI Era, available for purchase now.
The disruption created by artificial intelligence—both positive and negative—only complicates modern leadership, says Knight. That’s why guidance falling under the book’s subtitle, The Leadership Model for the AI Era, will help to serve young leaders in the channel and the broader tech industry who are just starting to establish their careers.
For instance, it’s important to have realistic conversations with your teams about how AI will be used in your business.
“The onslaught of AI in business has created a polarizing divide,” says Knight. “We have people in the technology space that love it, have embraced it, and are excited about it, and then you have the people who are not as savvy, maybe a little removed from it. All they hear about is the downsizing of jobs and how autonomous beings are taking over roles that humans used to do. There’s an incredible amount of fear.”
Before AI, employees came to work every day on a “level playing field” of sorts, but the rapid evolution of this technology is creating a divide that a progressive leader must address.
“Some are really excited about AI and embracing it, and then there are employees who are concerned for their jobs, their livelihoods, their very place in the world,” says Knight. “As a leader, I have to be aware of where my people [stand with AI] when I interact with them.”
Coinciding with the 2026 Channel Partners Conference & Expo, Knight is inviting his peers in the channel to join him for a book launch at the Clark County Library, 1401 E. Flamingo Rd., Las Vegas, April 14, 5:30 p.m. Also on hand will be Gary Sorrentino, Zoom chief information officer, who wrote the foreword for the book. The event will include a question and answer session. Seating is limited, so register here.
Galbraith Multimedia Takeaway: FREIDDD Your Mind: The Leadership Model for the AI Era, is a great read for any business leader, but a must-read for those aspiring to be great. Making Financially Responsible, Emotionally Intelligent, Data-Driven Decisions will elevate your role within your organization—if you commit to continually evolving your leadership mindset. Furthermore, the impact of AI on this approach to leadership cannot be underestimated. I highly recommend Brandon’s book as a guide to becoming a more deliberate, compassionate, and disciplined decision-maker.
Watch Galbraith Multimedia’s exclusive conversation with Brandon Knight, author of FREIDDD Your Mind: The Leadership Model for the AI Era, here.
The Business Case for Virtual Reality: CustomerXR Goes All-In on Channel
By Craig Galbraith, The Voice of the Channel
Call me a skeptic, but I’m not usually that impressed with “new” technology introduced to the channel. So often it’s v8.4 of Solution XYZ, touted as the Next Big Thing.
Most of the time, if you can even get your hands on it, you realize you’ve already seen something very similar from another vendor, and it’s merely dressed a little differently with a new superlative adjective: most innovative, highest-performing, most advanced, etc.
That’s what makes CustomerXR’s extended reality (XR) showcase in the Meta Quest Store different. First, it’s easily accessible via the Meta Quest headset, so you can immediately see for yourself the business opportunity the company’s applications provide. Second, when you try one of the many apps available in 360° virtual reality, it’ll cause your mind to race, thinking about how you could put this technology to use in your own business or for a customer.
CustomerXR’s immersive technology is officially making its channel debut this week. Technology advisors and other partners will find its sales model to be familiar. There is the initial cost of application development, followed by the licensing of headsets. CustomerXR monitors and secures its software with regular updates, much like a hosted phone provider does.
Kevin Sheehan, CustomerXR’s co-founder, president and chief XR officer, tells The Voice of the Channel that the company is looking for those 10% or 15% of partners and customers who are forward-thinking. Too often, he says, the channel lags behind the greater tech industry when it could jump in on the ground floor. Cloud computing and AI are examples where the channel could have moved more quickly in the early days.
“When I first started in technology, I was selling commercial internet connectivity in the late ‘90s,” he told me. “I was there at the very advent of unified communications, when people first started putting their commercial voice traffic over the internet. I remember selling hard against that in the early 2000s to some clients who said, ‘What are you thinking? How can you dream of putting your voice traffic over the internet?’”
The CustomerXR showcase features applications that help you redesign your kitchen and bathroom, and even change your own oil. But the greatest opportunity might be with customers who need to train their workers efficiently. Consider the quick-service restaurant industry, where employee turnover is very high. The CustomerXR showcase includes applications that can teach potential employees the precise method for preparing and serving a meal without even stepping into the restaurant. Not only is it a huge productivity savings, but no food goes to waste.
CustomerXR is in a proof-of-concept stage with one quick-service restaurant that has 10,000 national locations.
“The training aspects that go along with combining AI and XR are tremendous,” Chris Fonte, chief technology officer at CustomerXR, told Galbraith Multimedia. “Now it becomes real—almost human. It's been proven that learning with XR is up to four times faster than traditional learning.”
Perhaps the most visually appealing app in the CustomerXR showcase is the company’s introduction to immersive tourism. Its Innisfree Garden tour, a proof-of-concept featuring a 360° view of a scenic botanical garden in Upstate New York, lets users learn about the popular tourist spot and experience it before they go—or if they are unable to go.
The possibilities are endless, making just about any customer a fit for extended reality. Most partners will admit that starting new conversations can be a real challenge, and reaching new customers might be harder than ever before. It could take something truly different—and this might be it.
“This is a great conversation starter,” said Sheehan, a channel partner himself who co-founded CX consultancy Cloudlinx, which provided the initial investment for CustomerXR and later acquired it. “The same pitches get a little tired. I have never gotten conversations with major brands easier in my career than when I reach out to the right person and say, ‘What's your immersive strategy? What's your game plan to use virtual reality to connect with your employees better, or to connect with your customers better?’”
Want to try the CustomerXR applications yourself? The company will be at the upcoming Channel Partners Conference & Expo, April 13-16, in Las Vegas. The team is looking forward to putting partners in headsets so they can not only see how the apps work, but maybe dream a little about the possibilities for their customers and the new revenue stream that could result for their own businesses.
Galbraith Multimedia Takeaway: Anyone who thinks virtual reality is just for gaming can rest assured, that’s no longer the case. CustomerXR is an exciting company to watch as it goes all-in on channel. Its applications are not only cutting-edge, they will spur further thought and innovation for any potential customer or channel partner who tries on a headset and imagines the possibilities.
Watch Galbraith Multimedia’s exclusive conversation with CustomerXR’s Kevin Sheehan and Chris Fonte here.
CustomerXR Brings Extended Reality Solutions to the Channel
Think the Metaverse is just for gaming? Not anymore.
CustomerXR’s showcase in the Meta Quest Store features numerous business applications. The company is particularly focused on software that can train employees before they start.
Consider fast-casual restaurants with a lot of turnover. Before they even step into the brick-and-mortal facility, workers can be up to speed on how to do their new job.
CustomerXR asked Galbraith Multimedia to present its technology to the channel. Seeing is believing—and believe us, seeing is pretty cool.
The BCM One Rebrand
BCM One asked Galbraith Multimedia to develop a tailored multimedia program highlighting its major announcement to kick off the new year. The company wanted its customers and channel partners to understand why it was rebranding its enterprise-focused business segment to Pure IP.
Galbraith Multimedia consulted on message; hosted, produced and edited a video with top executives; and wrote an article featuring an interview with the company’s channel leader.
The result: Clarity for Pure IP’s audience about the company’s industry-leading position in enterprise-grade voice solutions, contact center integrations and global managed network services.
BCM One Brings Clarity to Customers, Partners with Pure IP Rebrand
By Craig Galbraith, The Voice of the Channel
BCM One, the global network and communications service provider, on Thursday ushered in a new era.
The company is rebranding its enterprise-focused business segment as Pure IP. Customers and channel partners are familiar with the brand since BCM One acquired it in 2023, but now enterprise voice solutions, managed network services and contact center integrations are uniting under the name Pure IP. The overarching goal is to help midsize-to-large organizations modernize and simplify their communications infrastructure.
BCM One, which offers its solutions in 80 countries, will continue to serve as the parent company to Pure IP and the rest of its brands.
After nine acquisitions in six years, CEO Sandy Preizler is emphasizing two main messages behind the brand update, which became necessary to provide clarity in the market.
“No. 1: Customer- and partner-focused — that’s what we are. That’s how we’re going to execute,” said Preizler, in a video interview with Galbraith Multimedia announcing the brand consolidation. “No. 2: Simplify our message. Make it easy to understand. We have so much richness in our offers that we don’t want to get lost in a sea of complexity. That’s what we’re trying to do and that’s why I’m so excited about this company.”
One of those offers, also announced Wednesday, is IQ, which sets the stage for a wave of new products and services the company is planning for 2026. IQ is a unified platform that customers and partners can use to enable and provision voice and connectivity services.
“We’re leveraging our integrations and our capabilities to enable our customers, in a single place, to be able to orchestrate all of their services to solve their business problems as opposed to going to multiple vendors and having what I would call technology and vendor sprawl,” said Adnon Dow, BCM One chief strategy officer.
Pure IP will be channel-led; therefore, proper messaging to partners about this consolidation and product roadmap will be key, particularly to Pure IP’s technology service distributor (TSD) partners.
That was one of the company’s biggest growth areas in 2025, doubling revenue with several TSDs over the past year.
“We’re picking up steam with the major TSDs,” said Andy Ramos, vice president of global sales for Pure IP. “We’ve invested heavily in channel development and sales-focused resources. Furthermore, there’s buy-in from the top. Sandy and Adnon are getting out there to visit partners to get a better understanding of our channel. They feel partner feedback is significant for the direction of the company.”
The history of the company is rich. Through its Pure IP acquisition, BCM One is one of the original Microsoft Operator Connect providers. With this rebrand, Pure IP can go to market with a unified solution that brings together voice solutions powering Microsoft Teams and Cisco Webex; contact-center integrations with NICE, Genesys and others; and the managed network services, such as LAN and WAN, that it delivers globally.
“We’re trying to simplify the message to our TSD community,” said Preizler. “We understand that the strategists who are in front of customers carry a lot of offers. Global voice, unified integrations and global network services — that’s what we want to get into the mindset of the strategists out there who represent us.”
In addition to those three core offers, Pure IP will deliver an intelligent cross-management platform and solution lifecycle enablement — two things that Preizler says have already caught fire with customers around the world.
Ramos noted that Pure IP can effectively compete with some of the largest global telecommunications companies because it can be more agile through service delivery, billing and more.
“We’re able to move a lot more quickly because we are nimbler and very focused in our service to customers. Are [our larger competitors] able to move things when they get a call at 3 a.m.? The answer is probably “no,” because they are too big and have too much bureaucracy. So I really like the idea of a smaller telecom company that has global capabilities.”
Pure IP’s customer base is vast and diverse. For instance, a number of the world’s largest law firms and pharmaceutical companies rely on the company’s products and services.
Galbraith Multimedia Takeaway: The consolidation of solutions under the Pure IP brand comes at a pivotal time, offering clarity to TSDs and other partners who offer the company’s global voice, network services and unified integrations to mid-to-large enterprise customers. Furthermore, with new investments in its workforce, Pure IP has the expertise to evolve its technology and expand its position in the market for years to come.
Watch Galbraith Multimedia’s exclusive conversation with BCM One CEO Sandy Preizler and chief strategy officer Adnon Dow here.